Branding In Five and a Half Steps

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Branding In Five and a Half Steps

Branding In Five and a Half Steps

RRP: £99
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On-line reviewers described it as ‘The best reference on branding I’ve ever seen’ and ‘very straightforward, passionate, concise, with many great case studies and examples’.

Michael Johnson does a great job at both bringing real cases and showing how exactly did branding or rebranding impacted a business, and dividing the process into easy, well-explained 5 steps. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question—the missing gap in the market—to which an answer is needed.Michael Johnson has become one of the world’s best-known graphic designers and brand consultants following work by his agency, Johnson Banks, for many notable clients, such as Virgin Atlantic, Think London, BFI, Christian Aid and MORE TH>N. It includes a universal six-question brand model that enables readers to begin to define brands for themselves, Branding is an accessible and authentic guide through a complex process, allowing readers to understand the steps, then create the simplest and most compelling brands for themselves. Johnson also includes over one thousand vibrant illustrations of corporate identities and templates readers can use to start imagining their own company brands. With more than 1,000 vibrant illustrations showcasing the world’s most successful corporate identities, as well as generic templates that enable readers to create their own brand or piece of advertising with ease, Branding is an authoritative guide through every step of the lengthy development process required to create the simplest and most immediately compelling brands. From the first screech of his electric guitar upsetting musicians at a folk festival to his writing and paintings, Bob Dylan has risen to become a seminal force in American popular culture.

I guess my hope is that those interested in the first stages might keep reading – and conversely, those interested in the later stages might get something out of the early ones too. Tell us why you liked or disliked the book; using examples and comparisons is a great way to do this.Michaels's book may, at first, seem slightly light some the more seasoned brand strategists/designers but in my opinion, there is still a lot to be learned from it's no BS simplicity. Globally we've branded a space observatory in Japan, a famous park in Paris, worked for the Guggenheim in New York and the Gates foundation in the Middle East. Investigate: Before you launch your business you will need to do a lot of investigation into what product or service you should offer, how that should be offered and presented to consumers, and how viable the market is for your business. In Branding , Johnson strips the most famous, everyday brands down to their basic components, enabling us to understand why we select one product or service over another and allowing us to comprehend how seemingly subtle influences can affect our key life decisions. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid and MORE TH>N, and he has garnered a plethora of awards in the process.



  • Fruugo ID: 258392218-563234582
  • EAN: 764486781913
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